Assignment: To create product awareness and acceptance for Insulated Metal Panels with Building Team Decision Makers.
Solution: An innovative advertising campaign using adjectives starting with the letters I, M, & P (the industry designation for Insulated Metal Panels) with a focus on their unique product attributes.
Result: An award winning campaign (BNP Media) that saw a dramatic increase in reader-response and documented website traffic vs. previously run campaigns with an identical media budget.
Services Provided: Creative concept development, graphic design, copy writing, print & banner ad production, media planning, & press release writing.
Ad Campaign: The ad was updated to highlight the technical advantages of Insulated Metal Panels vs. traditional stud insulated walls.