Assignment: To develop brand awareness with specifying architects who design fire stations.
Solution: Full page ad and technical data sheet created with focus on environmental attributes of products with accompanying banner ad campaign.
Results: Noted increase in RFQs from architecture firms, and increased traffic on website.
Services Provided: Creative concept development, graphic design, copy writing, print & banner ad production, media planning, & press release writing.
Assignment: To develop a customer testimonial video highlighting a Ready Rack's 30 year product life cycle and a station renovation with all new equipment.
Result: An informative and entertaining testimonial featuring the Fire Chief, the new installation and the Client's promotional hot rod.
Services Provided: All aspects of production, including: concept development, storyboarding, site scouting, shot selection, copy writing for interview, conducting testimonial interview, video recording, & video editing with effects.