Assignment: To develop an advertising campaign to celebrate the client’s 40th anniversary.
To update the client’s series of technical data sheets for its lines of quarried aggregates.
Solution: A clean & repeatable literature design that has been applied to new and existing product offerings, delivering a consistent, professional image.
The ad campaign, featuring the theme “Classic Rock Drive-in” was designed to draw attention to the durability of both the company and its aggregates. The campaign was so well received that the company also adapted it for its trade show booth.
Services Provided: Creative concept development, graphic design, ad development, copy writing, printing, & large format printing.