Assignment: To differentiate the client’s high-quality stainless steel cable and machined accessories from low-cost plated / painted and die cast commodity products.
Solution: Elegantly designed full page ads featuring high-art black & white photography and a minimalist’s attention to detail in the text.
Result: An award winning campaign (McGraw Hill Construction) which helped the client continue to grow through a difficult economic downturn.
Services Provided: Creative concept development, graphic design, ad production, photography, & media planning.
Ad Campaign: “Infinite Possibilities” received the prestigious Award for Advertising Excellence from an Architect review panel commissioned by McGraw Hill Construction for Architectural Record magazine.